Which was the better investment since 2000, Apple or Amazon?

Apple was the better investment. $1,000 invested in Apple in 2000 would be worth $325,851 today, compared to $64,607 for Amazon.

What would $1,000 in Apple vs Amazon be worth today?

$1,000 invested in Apple in 2000 would be worth $325,851 today (+32485.1%). The same $1,000 in Amazon would be worth $64,607 (+6360.7%).

How do Apple and Amazon compare to the S&P 500 since 2000?

The same $1,000 invested in the S&P 500 in 2000 would be worth $7,387 today (+638.7%). Apple returned $325,851 and Amazon returned $64,607 over the same period.

Apple vs Amazon: $1,000 invested since 2000

AAPL vs AMZN · Data through 2026-03-01

Investment amount

$1,000 invested in 2000 would be worth

AppleWinner

$324,667

+32366.7%

Amazon

$64,570

+6357.0%

The same $1,000 in the S&P 500 would be worth $7,387(+638.7%)

Growth of $1,000

Apple vs. Amazon vs. S&P 500, 2000 to present

Year-by-year comparison

Apple vs. Amazon, 2000 to present

Year	Apple	Return	Amazon	Return	S&P 500
2000	$1,000	-	$1,000	-	$1,000
2001	$417	-58.3%	$268	-73.2%	$992
2002	$477	+14.3%	$220	-18.0%	$830
2003	$277	-41.9%	$338	+54.0%	$641
2004	$435	+57.1%	$781	+130.7%	$859
2005	$1,482	+240.9%	$669	-14.2%	$912
2006	$2,911	+96.4%	$694	+3.7%	$1,001
2007	$3,305	+13.5%	$583	-16.0%	$1,150
2008	$5,219	+57.9%	$1,203	+106.3%	$1,119
2009	$3,475	-33.4%	$911	-24.3%	$691
2010	$7,405	+113.1%	$1,942	+113.2%	$916
2011	$13,082	+76.7%	$2,628	+35.3%	$1,120
2012	$17,599	+34.5%	$3,012	+14.6%	$1,167
2013	$17,717	+0.7%	$4,112	+36.5%	$1,359
2014	$19,961	+12.7%	$5,556	+35.1%	$1,651
2015	$33,389	+67.3%	$5,491	-1.2%	$1,884
2016	$28,214	-15.5%	$9,092	+65.6%	$1,868
2017	$35,955	+27.4%	$12,755	+40.3%	$2,241
2018	$50,406	+40.2%	$22,473	+76.2%	$2,830
2019	$50,861	+0.9%	$26,621	+18.5%	$2,761
2020	$96,001	+88.8%	$31,113	+16.9%	$3,353
2021	$165,134	+72.0%	$49,660	+59.6%	$3,929
2022	$220,068	+33.3%	$46,334	-6.7%	$4,841
2023	$182,732	-17.0%	$31,947	-31.1%	$4,444
2024	$234,833	+28.5%	$48,077	+50.5%	$5,360
2025	$302,018	+28.6%	$73,628	+53.1%	$6,766
2026	$333,568	+10.4%	$74,130	+0.7%	$7,871

Other start years

Apple vs Amazon from a different starting point

Since 2005 Since 2010 Since 2015 Since 2020 Since 2023

Individual stock pages

Apple since 2000+32,485%Amazon since 2000+6360.7%

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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.