Which was the better investment since 2010, Apple or Amazon?

Apple was the better investment. $1,000 invested in Apple in 2010 would be worth $50,329 today, compared to $38,010 for Amazon.

What would $1,000 in Apple vs Amazon be worth today?

$1,000 invested in Apple in 2010 would be worth $50,329 today (+4932.9%). The same $1,000 in Amazon would be worth $38,010 (+3701.0%).

How do Apple and Amazon compare to the S&P 500 since 2010?

The same $1,000 invested in the S&P 500 in 2010 would be worth $9,294 today (+829.4%). Apple returned $50,329 and Amazon returned $38,010 over the same period.

Apple vs Amazon: $1,000 invested since 2010

AAPL vs AMZN · Data through 2026-06-01

Investment amount

$1,000 invested in 2010 would be worth

AppleWinner

$50,323

+4932.3%

Amazon

$38,013

+3701.3%

The same $1,000 in the S&P 500 would be worth $9,294(+829.4%)

Growth of $1,000

Apple vs. Amazon vs. S&P 500, 2010 to present

Year-by-year comparison

Apple vs. Amazon, 2010 to present

Year	Apple	Return	Amazon	Return	S&P 500
2010	$1,000	-	$1,000	-	$1,000
2011	$1,767	+76.7%	$1,353	+35.3%	$1,222
2012	$2,377	+34.5%	$1,550	+14.6%	$1,273
2013	$2,393	+0.7%	$2,117	+36.5%	$1,483
2014	$2,696	+12.7%	$2,860	+35.1%	$1,801
2015	$4,509	+67.3%	$2,827	-1.2%	$2,056
2016	$3,810	-15.5%	$4,681	+65.6%	$2,038
2017	$4,856	+27.4%	$6,566	+40.3%	$2,445
2018	$6,807	+40.2%	$11,569	+76.2%	$3,088
2019	$6,869	+0.9%	$13,705	+18.5%	$3,013
2020	$12,965	+88.8%	$16,017	+16.9%	$3,659
2021	$22,301	+72.0%	$25,566	+59.6%	$4,288
2022	$29,720	+33.3%	$23,854	-6.7%	$5,282
2023	$24,678	-17.0%	$16,447	-31.1%	$4,850
2024	$31,714	+28.5%	$24,751	+50.5%	$5,849
2025	$40,787	+28.6%	$37,904	+53.1%	$7,383
2026	$45,048	+10.4%	$38,163	+0.7%	$8,588

Which came out ahead

Starting in 2010, Apple (AAPL) was the better of the two against Amazon (AMZN). That $1,000 grew to $50,329 in AAPL versus $38,010 in AMZN as of 2026-06-01, roughly $12,319 more in the end.

Stacked side by side, the totals tell the same story. Apple returned +4932.9% against Amazon at +3701.0%, a gap of about 1231.9 percentage points over the 16.6-year window. Compounded, that is about 26.7% a year for AAPL against 24.5% for AMZN.

Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $9,294 at roughly 14.4% a year. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.

This is a record of what already happened, not financial advice or a recommendation of either name. Past performance does not guarantee future results.

Other start years

Apple vs Amazon from a different starting point

Since 2000 Since 2005 Since 2015 Since 2020 Since 2023

Individual stock pages

Apple since 2010+4932.9%Amazon since 2010+3701.0%

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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.