Apple vs Amazon: $1,000 invested since 2023
AAPL vs AMZN · Data through 2026-06-01
$1,000 invested in 2023 would be worth
Apple
$2,039+103.9%
AmazonWinner
$2,311+131.1%
The same $1,000 in the S&P 500 would be worth $1,916(+91.6%)
Growth of $1,000
Apple vs. Amazon vs. S&P 500, 2023 to present
Year-by-year comparison
Apple vs. Amazon, 2023 to present
| Year | Apple | Amazon |
|---|---|---|
| 2023 | $1,000 | $1,000 |
| 2024 | $1,285 | $1,505 |
| 2025 | $1,653 | $2,305 |
| 2026 | $1,825 | $2,320 |
Which came out ahead
From a $1,000 stake at the start of 2023, Amazon (AMZN) came out ahead of Apple (AAPL). That $1,000 grew to $2,311 in AMZN versus $2,039 in AAPL as of 2026-06-01, roughly $272 more in the end.
In total-return terms the order is clear. Amazon returned +131.1% against Apple at +103.9%, a gap of about 27.2 percentage points over the 3.6-year window. Compounded, that is about 26.3% a year for AMZN against 22% for AAPL.
Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $1,916 at roughly 19.9% a year. In a window this short, one strong or weak stretch can swing the result more than a long-run average would. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.
Treat this as history rather than advice about either company. Past performance does not guarantee future results.
Other start years
Apple vs Amazon from a different starting point
Individual stock pages
Numbers worth sharing
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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.