What if you invested $1,000 in Booking Holdings in 2010? (Inflation-Adjusted)

BKNG · Consumer · Adjusted to 2026 dollars using BLS CPI-U data

View nominal (non-adjusted) version

Booking Holdings turned $1,000 into $21,993 between 2010 and today. Impressive on paper, but inflation over that span came to 53% (BLS CPI-U). Adjusted for that erosion in purchasing power, your real gain in constant 2010 dollars is $14,375, which works out to a +17.9% annualized real growth rate over 16 years.

Nominal final value

$21,993

+2099.3% total return

Real value (2010 dollars)

$14,375

+1337.5% real total return

Real annualized return

+17.9%

vs. +20.9% nominal annualized

Cumulative CPI-U inflation since 2010: 53% (1 dollar in 2010 = $1.53 in 2026)

Year-by-Year (Inflation-Adjusted)

$1,000 in Booking Holdings since 2010, values in constant 2010 dollars

YearNominal ValueReal Value (2010 $)
2010$1,000$1,000
2011$2,194$2,108
2012$2,710$2,551
2013$3,509$3,234
2014$5,861$5,324
2015$5,168$4,695
2016$5,452$4,881
2017$8,063$7,062
2018$9,788$8,316
2019$9,382$7,788
2020$9,371$7,656
2021$9,953$7,741
2022$12,573$8,957
2023$12,460$8,551
2024$17,955$11,970
2025$24,467$15,991
2026$26,023$17,009

Inflation adjustment uses BLS CPI-U annual data, deflated to 2026 dollars. Nominal stock data from Yahoo Finance (split-adjusted closing prices). Real values are expressed in constant 2010 purchasing-power dollars. For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. See our methodology and full disclaimer.