What if you invested in Adobe in 2023?

ADBE · Technology · Data through 2026-06-01

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If you invested $1,000 in Adobe in 2023

$554today
-44.6% total return|-15.2% annualized

The same $1,000 in the S&P 500 would be worth $1,916(+91.6%)

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The S&P 500 returned $1,916 on the same $1,000. S&P 500 outperformed by $1,363.

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What if Adobe keeps this up?

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Growth of $1,000

Adobe vs. S&P 500 vs. US Dollar, 2023 to present

Adobe
S&P 500
US Dollar

Year-by-Year Returns

$1,000 invested in Adobe starting January 2023

YearPriceValueAnnual
2023$370.34$1,000-
2024$617.78$1,668+66.8%
2025$437.45$1,181-29.2%
2026$293.25$792-33%

What this return means

Buying Adobe (ADBE) in 2023 cost you money. That stake is worth $554 as of 2026-06-01, a -44.6% move that left you with less than you started with after 3.6 years.

That averages out to -15.2% a year, meaning the position shrank in compound terms across the 3.6-year window. By comparison the S&P 500 returned about $1,916 on the same stake, edging out Adobe by close to $1,363. The index compounded at about 19.9% a year, a reminder that a single stock can lag a basket of them.

Getting here meant sitting through real volatility. The best single year was 2024 at +66.8%, and the worst was 2025 at -29.2%. At its lowest point the position was down about 53% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.

Treat this as history rather than advice. Past performance does not guarantee future results.

What if you invested $100 a month instead?

Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Adobe at the close of every month from January 2023 through June 2026 means 42 buys and $4,200 contributed over about 3.5 years.

$100/month, dollar-cost averaged

$2,172

-48.3% on $4,200 in

Same $4,200, all in at the start

$2,325

-44.6% on $4,200 in

Going all in at the start beat spreading the buys out by $154. That is the usual result when a stock trends up: each monthly buy pays a higher price than the last, so the average cost climbs. Averaging in also meant an average buy price of $396.52 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.

Illustrative fixed $100/month example, not a recommendation. Figures are computed from ADBE split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.

Numbers worth sharing

Occasional data drops when something interesting surfaces. No schedule, just signal.

For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.