What if you invested in Apple in 2023?

AAPL · Technology · Data through 2026-06-01

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If you invested $1,000 in Apple in 2023

$2,163today
+116.3% total return|+24.7% annualized

The same $1,000 in the S&P 500 would be worth $1,942(+94.2%)

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The S&P 500 returned $1,942 on the same $1,000. Apple beat the market by $221.

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What if Apple keeps this up?

Project forward at Apple's 24.7% historical growth rate. See 5-30 year scenarios.

Project Forward

Growth of $1,000

Apple vs. S&P 500 vs. US Dollar, 2023 to present

Apple
S&P 500
US Dollar

Year-by-Year Returns

$1,000 invested in Apple starting January 2023

YearPriceValueAnnual
2023$141.88$1,000-
2024$182.34$1,285+28.5%
2025$234.50$1,653+28.6%
2026$259.00$1,825+10.4%

What this return means

A $1,000 stake in Apple (AAPL) from 2023 has grown to $2,163. That is a +116.3% gain, a little over 2.2x your money, measured to 2026-06-01.

In compound terms that is roughly 24.7% a year, well above what a broad index has historically returned. The same $1,000 in an S&P 500 index fund over the same span would be about $1,942, so Apple beat the index by roughly $221. The index compounded at about 20.9% a year over that period.

The path was not smooth. The best single year was 2025 at +28.6%, and the worst was 2024 at +28.5%. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.

None of this is a recommendation. It is a record of what already happened, and past performance does not guarantee future results.

Numbers worth sharing

Occasional data drops when something interesting surfaces. No schedule, just signal.

For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.