What if you invested in Snap in 2023?

SNAP · Technology · Data through 2026-06-01

$

If you invested $1,000 in Snap in 2023

$384today
-61.6% total return|-23.4% annualized

The same $1,000 in the S&P 500 would be worth $1,916(+91.6%)

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The S&P 500 returned $1,916 on the same $1,000. S&P 500 outperformed by $1,532.

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What if Snap keeps this up?

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Growth of $1,000

Snap vs. S&P 500 vs. US Dollar, 2023 to present

Snap
S&P 500
US Dollar

Year-by-Year Returns

$1,000 invested in Snap starting January 2023

YearPriceValueAnnual
2023$11.56$1,000-
2024$15.89$1,375+37.5%
2025$11.29$977-28.9%
2026$6.93$599-38.6%

What this return means

Buying Snap (SNAP) in 2023 cost you money. That stake is worth $384 as of 2026-06-01, a -61.6% move that left you with less than you started with after 3.6 years.

That averages out to -23.4% a year, meaning the position shrank in compound terms across the 3.6-year window. A plain S&P 500 fund would have grown that $1,000 to about $1,916 instead, beating Snap by around $1,532. The index compounded at about 19.9% a year, a reminder that a single stock can lag a basket of them.

The year-by-year record shows how bumpy the ride was. The best single year was 2024 at +37.5%, and the worst was 2025 at -28.9%. At its lowest point the position was down about 56% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.

None of this is a recommendation. It is a record of what already happened, and past performance does not guarantee future results.

What if you invested $100 a month instead?

Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Snap at the close of every month from January 2023 through June 2026 means 42 buys and $4,200 contributed over about 3.5 years.

$100/month, dollar-cost averaged

$2,046

-51.3% on $4,200 in

Same $4,200, all in at the start

$1,613

-61.6% on $4,200 in

Spreading the buys out beat going all in at the start by $433. That happens when the price spent time below where it began, so averaging in caught the cheaper months. Averaging in also meant an average buy price of $9.11 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.

Illustrative fixed $100/month example, not a recommendation. Figures are computed from SNAP split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.

Numbers worth sharing

Occasional data drops when something interesting surfaces. No schedule, just signal.

For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.