What if you invested $1,000 in Alphabet (Google) in 2010? (Inflation-Adjusted)
GOOGL · Technology · Adjusted to 2026 dollars using BLS CPI-U data
View nominal (non-adjusted) versionAlphabet (Google) turned $1,000 into $27,170 between 2010 and today. Impressive on paper, but inflation over that span came to 53% (BLS CPI-U). Adjusted for that erosion in purchasing power, your real gain in constant 2010 dollars is $17,758, which works out to a +18.9% annualized real growth rate over 17 years.
Nominal final value
$27,170
+2617.0% total return
Real value (2010 dollars)
$17,758
+1675.8% real total return
Real annualized return
+18.9%
vs. +22% nominal annualized
Year-by-Year (Inflation-Adjusted)
$1,000 in Alphabet (Google) since 2010, values in constant 2010 dollars
| Year | Nominal Value | Real Value (2010 $) |
|---|---|---|
| 2010 | $1,000 | $1,000 |
| 2011 | $1,133 | $1,088 |
| 2012 | $1,095 | $1,030 |
| 2013 | $1,426 | $1,314 |
| 2014 | $2,229 | $2,025 |
| 2015 | $2,027 | $1,841 |
| 2016 | $2,870 | $2,570 |
| 2017 | $3,092 | $2,708 |
| 2018 | $4,457 | $3,787 |
| 2019 | $4,245 | $3,524 |
| 2020 | $5,402 | $4,413 |
| 2021 | $6,890 | $5,359 |
| 2022 | $10,203 | $7,268 |
| 2023 | $7,453 | $5,115 |
| 2024 | $10,564 | $7,043 |
| 2025 | $15,440 | $10,091 |
| 2026 | $25,679 | $16,784 |
Inflation adjustment uses BLS CPI-U annual data, deflated to 2026 dollars. Nominal stock data from Yahoo Finance (split-adjusted closing prices). Real values are expressed in constant 2010 purchasing-power dollars. For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. See our methodology and full disclaimer.