What if you invested in Alphabet (Google) in 2010?
GOOGL · Technology · Data through 2026-06-01
If you invested $1,000 in Alphabet (Google) in 2010
The same $1,000 in the S&P 500 would be worth $9,417(+841.7%)
The S&P 500 returned $9,417 on the same $1,000. Alphabet (Google) beat the market by $19,140.
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See how Alphabet (Google) stacks up since 2010, head to head.
What if Alphabet (Google) keeps this up?
Project forward at Alphabet (Google)'s 22.5% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
Alphabet (Google) vs. S&P 500 vs. US Dollar, 2010 to present
Year-by-Year Returns
$1,000 invested in Alphabet (Google) starting January 2010
| Year | Price | Value | Annual |
|---|---|---|---|
| 2010 | $13.15 | $1,000 | - |
| 2011 | $14.90 | $1,133 | +13.3% |
| 2012 | $14.40 | $1,095 | -3.4% |
| 2013 | $18.76 | $1,426 | +30.3% |
| 2014 | $29.31 | $2,229 | +56.3% |
| 2015 | $26.66 | $2,027 | -9.1% |
| 2016 | $37.76 | $2,870 | +41.6% |
| 2017 | $40.67 | $3,092 | +7.7% |
| 2018 | $58.63 | $4,457 | +44.1% |
| 2019 | $55.83 | $4,245 | -4.8% |
| 2020 | $71.05 | $5,402 | +27.3% |
| 2021 | $90.62 | $6,890 | +27.5% |
| 2022 | $134.19 | $10,203 | +48.1% |
| 2023 | $98.03 | $7,453 | -26.9% |
| 2024 | $138.95 | $10,564 | +41.7% |
| 2025 | $203.08 | $15,440 | +46.2% |
| 2026 | $337.76 | $25,679 | +66.3% |
What this return means
Holding Alphabet (Google) (GOOGL) from 2010 multiplied a $1,000 stake into $28,557. That works out to +2755.7%, about 29x the original stake, as of 2026-06-01.
In compound terms that is roughly 22.5% a year, well above what a broad index has historically returned. The same $1,000 in an S&P 500 index fund over the same span would be about $9,417, so Alphabet (Google) beat the index by roughly $19,140. The index compounded at about 14.6% a year over that period.
The path was not smooth. The best single year was 2014 at +56.3%, and the worst was 2023 at -26.9%. At its lowest point the position was down about 27% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
None of this is a recommendation. It is a record of what already happened, and past performance does not guarantee future results.
Alphabet (Google) at different times
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Numbers worth sharing
Occasional data drops when something interesting surfaces. No schedule, just signal.
For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.