What if you invested in Alphabet (Google) in 2015?
GOOGL · Technology · Data through 2026-06-01
If you invested $1,000 in Alphabet (Google) in 2015
The same $1,000 in the S&P 500 would be worth $4,521(+352.1%)
The S&P 500 returned $4,521 on the same $1,000. Alphabet (Google) beat the market by $8,885.
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See how Alphabet (Google) stacks up since 2015, head to head.
What if Alphabet (Google) keeps this up?
Project forward at Alphabet (Google)'s 25.1% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
Alphabet (Google) vs. S&P 500 vs. US Dollar, 2015 to present
Year-by-Year Returns
$1,000 invested in Alphabet (Google) starting January 2015
| Year | Price | Value | Annual |
|---|---|---|---|
| 2015 | $26.64 | $1,000 | - |
| 2016 | $37.73 | $1,416 | +41.6% |
| 2017 | $40.65 | $1,526 | +7.7% |
| 2018 | $58.59 | $2,199 | +44.1% |
| 2019 | $55.80 | $2,094 | -4.8% |
| 2020 | $71.01 | $2,665 | +27.3% |
| 2021 | $90.56 | $3,399 | +27.5% |
| 2022 | $134.11 | $5,034 | +48.1% |
| 2023 | $97.97 | $3,677 | -26.9% |
| 2024 | $138.87 | $5,213 | +41.7% |
| 2025 | $202.96 | $7,618 | +46.2% |
| 2026 | $337.56 | $12,671 | +66.3% |
What this return means
A $1,000 position in Alphabet (Google) (GOOGL) opened in 2015 is worth $13,406 today. That works out to +1240.6%, about 13x the original stake, as of 2026-06-01.
In compound terms that is roughly 25.1% a year, well above what a broad index has historically returned. A plain S&P 500 fund would have turned that $1,000 into about $4,521 instead, leaving Alphabet (Google) ahead by around $8,885. The index compounded at about 13.9% a year over that period.
The path was not smooth. The best single year was 2022 at +48.1%, and the worst was 2023 at -26.9%. At its lowest point the position was down about 27% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
Treat this as history rather than advice. Past performance does not guarantee future results.
What if you invested $100 a month instead?
Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Alphabet (Google) at the close of every month from January 2015 through June 2026 means 138 buys and $13,800 contributed over about 11.5 years.
$100/month, dollar-cost averaged
$72,027
+421.9% on $13,800 in
Same $13,800, all in at the start
$185,015
+1,240.7% on $13,800 in
Going all in at the start beat spreading the buys out by $112,988. That is the usual result when a stock trends up: each monthly buy pays a higher price than the last, so the average cost climbs. Averaging in also meant an average buy price of $68.43 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.
Illustrative fixed $100/month example, not a recommendation. Figures are computed from GOOGL split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.
Alphabet (Google) at different times
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Numbers worth sharing
Occasional data drops when something interesting surfaces. No schedule, just signal.
For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.