What if you invested in Amazon in 2010?
AMZN · Technology · Data through 2026-06-01
If you invested $1,000 in Amazon in 2010
The same $1,000 in the S&P 500 would be worth $9,417(+841.7%)
The S&P 500 returned $9,417 on the same $1,000. Amazon beat the market by $32,638.
Try a different start date
Pick any month and year to see what Amazon would be worth.
Compare Amazon to another stock
See how Amazon stacks up since 2010, head to head.
What if Amazon keeps this up?
Project forward at Amazon's 25.4% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
Amazon vs. S&P 500 vs. US Dollar, 2010 to present
Year-by-Year Returns
$1,000 invested in Amazon starting January 2010
| Year | Price | Value | Annual |
|---|---|---|---|
| 2010 | $6.27 | $1,000 | - |
| 2011 | $8.48 | $1,353 | +35.3% |
| 2012 | $9.72 | $1,550 | +14.6% |
| 2013 | $13.27 | $2,117 | +36.5% |
| 2014 | $17.93 | $2,860 | +35.1% |
| 2015 | $17.73 | $2,827 | -1.2% |
| 2016 | $29.35 | $4,681 | +65.6% |
| 2017 | $41.17 | $6,566 | +40.3% |
| 2018 | $72.54 | $11,569 | +76.2% |
| 2019 | $85.94 | $13,705 | +18.5% |
| 2020 | $100.44 | $16,017 | +16.9% |
| 2021 | $160.31 | $25,566 | +59.6% |
| 2022 | $149.57 | $23,854 | -6.7% |
| 2023 | $103.13 | $16,447 | -31.1% |
| 2024 | $155.20 | $24,751 | +50.5% |
| 2025 | $237.68 | $37,904 | +53.1% |
| 2026 | $239.30 | $38,163 | +0.7% |
What this return means
Holding Amazon (AMZN) from 2010 multiplied a $1,000 stake into $42,056. That works out to +4105.6%, about 42x the original stake, as of 2026-06-01.
In compound terms that is roughly 25.4% a year, well above what a broad index has historically returned. The same $1,000 in an S&P 500 index fund over the same span would be about $9,417, so Amazon beat the index by roughly $32,638. The index compounded at about 14.6% a year over that period.
Getting here meant sitting through real volatility. The best single year was 2018 at +76.2%, and the worst was 2023 at -31.1%. At its lowest point the position was down about 36% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
Treat this as history rather than advice. Past performance does not guarantee future results.
Amazon at different times
See how the start year changes the outcome
More Technology investments
Compare returns across the sector
Numbers worth sharing
Occasional data drops when something interesting surfaces. No schedule, just signal.
For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.