What if you invested in Booking Holdings in 1999?
BKNG · Consumer · Data through 2026-06-01
If you invested $1,000 in Booking Holdings in 1999
The same $1,000 in the S&P 500 would be worth $9,412(+841.2%)
The S&P 500 returned $9,412 on the same $1,000. S&P 500 outperformed by $283.
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Compare Booking Holdings to another stock
See how Booking Holdings stacks up since 1999, head to head.
What if Booking Holdings keeps this up?
Project forward at Booking Holdings's 8.3% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
Booking Holdings vs. S&P 500 vs. US Dollar, 1999 to present
Year-by-Year Returns
$1,000 invested in Booking Holdings starting January 1999
| Year | Price | Value | Annual |
|---|---|---|---|
| 1999 | $19.48 | $1,000 | - |
| 2000 | $13.63 | $700 | -30% |
| 2001 | $0.62 | $32 | -95.4% |
| 2002 | $1.48 | $76 | +137.2% |
| 2003 | $0.31 | $16 | -79.4% |
| 2004 | $0.75 | $38 | +145.3% |
| 2005 | $0.88 | $45 | +18.1% |
| 2006 | $0.86 | $44 | -2.4% |
| 2007 | $1.67 | $86 | +93.3% |
| 2008 | $4.25 | $218 | +154.6% |
| 2009 | $2.63 | $135 | -38.2% |
| 2010 | $7.65 | $393 | +191.2% |
| 2011 | $16.78 | $862 | +119.4% |
| 2012 | $20.74 | $1,065 | +23.6% |
| 2013 | $26.85 | $1,379 | +29.5% |
| 2014 | $44.84 | $2,302 | +67% |
| 2015 | $39.54 | $2,030 | -11.8% |
| 2016 | $41.71 | $2,142 | +5.5% |
| 2017 | $61.69 | $3,168 | +47.9% |
| 2018 | $74.89 | $3,845 | +21.4% |
| 2019 | $71.79 | $3,686 | -4.1% |
| 2020 | $71.70 | $3,681 | -0.1% |
| 2021 | $76.16 | $3,910 | +6.2% |
| 2022 | $96.20 | $4,939 | +26.3% |
| 2023 | $95.34 | $4,895 | -0.9% |
| 2024 | $137.38 | $7,054 | +44.1% |
| 2025 | $187.21 | $9,612 | +36.3% |
| 2026 | $199.12 | $10,224 | +6.4% |
What this return means
A $1,000 stake in Booking Holdings (BKNG) from 1999 has grown to $9,129. That is a +812.9% gain, a little over 9.1x your money, measured to 2026-06-01.
That is about 8.3% a year compounded, broadly in line with long-run stock market averages. By comparison the S&P 500 returned about $9,412 on the same stake, edging out Booking Holdings by close to $283. The index compounded at about 8.5% a year, a reminder that a single stock can lag a basket of them.
The year-by-year record shows how bumpy the ride was. The best single year was 2010 at +191.2%, and the worst was 2001 at -95.4%. At its lowest point the position was down about 98% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
Treat this as history rather than advice. Past performance does not guarantee future results.
What if you invested $100 a month instead?
Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Booking Holdings at the close of every month from March 1999 through June 2026 means 328 buys and $32,800 contributed over about 27.3 years.
$100/month, dollar-cost averaged
$1,969,399
+5,904.3% on $32,800 in
Same $32,800, all in at the start
$299,359
+812.7% on $32,800 in
Spreading the buys out beat going all in at the start by $1,670,040. That happens when the price spent time below where it began, so averaging in caught the cheaper months. Averaging in also meant an average buy price of $2.96 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.
Illustrative fixed $100/month example, not a recommendation. Figures are computed from BKNG split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.
Booking Holdings at different times
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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.