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What if you invested in Disney in 2023?

DIS · Consumer · Data through 2026-09-01

$

If you invested $1,000 in Disney in 2023

$1,034today
+3.4% total return|+0.9% annualized

The same $1,000 in the S&P 500 would be worth $1,967(+96.7%)

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The S&P 500 returned $1,967 on the same $1,000. S&P 500 outperformed by $933.

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What if Disney keeps this up?

Project forward at Disney's 0.9% historical growth rate. See 5-30 year scenarios.

Project Forward

Growth of $1,000

Disney vs. S&P 500 vs. US Dollar, 2023 to present

Disney
S&P 500
US Dollar

Year-by-Year Returns

$1,000 invested in Disney starting January 2023

YearPriceValueAnnual
2023$105.19$1,000-
2024$93.43$888-11.2%
2025$110.97$1,055+18.8%
2026$111.94$1,064+0.9%

What this return means

Disney (DIS) turned $1,000 into $1,034 since 2023. The total return is +3.4% over 3.8 years, as of 2026-09-01.

That is only about 0.9% a year once you compound it across 3.8 years. By comparison the S&P 500 returned about $1,967 on the same stake, edging out Disney by close to $933. The index compounded at about 19.8% a year, a reminder that a single stock can lag a basket of them.

The path was not smooth. The best single year was 2025 at +18.8%, and the worst was 2024 at -11.2%. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.

None of this is a recommendation. It is a record of what already happened, and past performance does not guarantee future results.

What if you invested $100 a month instead?

Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Disney at the close of every month from January 2023 through September 2026 means 45 buys and $4,500 contributed over about 3.8 years.

$100/month, dollar-cost averaged

$4,921

+9.4% on $4,500 in

Same $4,500, all in at the start

$4,653

+3.4% on $4,500 in

Spreading the buys out beat going all in at the start by $268. That happens when the price spent time below where it began, so averaging in caught the cheaper months. Averaging in also meant an average buy price of $99.46 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.

Illustrative fixed $100/month example, not a recommendation. Figures are computed from DIS split-adjusted monthly closes through September 2026. Past performance does not guarantee future results.

Numbers worth sharing

Occasional data drops when something interesting surfaces. No schedule, just signal.

For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.