What if you invested in Roku in 2017?
ROKU · Technology · Data through 2026-06-01
If you invested $1,000 in Roku in 2017
The same $1,000 in the S&P 500 would be worth $3,801(+280.1%)
The S&P 500 returned $3,801 on the same $1,000. Roku beat the market by $1,404.
Try a different start date
Pick any month and year to see what Roku would be worth.
Compare Roku to another stock
See how Roku stacks up since 2017, head to head.
What if Roku keeps this up?
Project forward at Roku's 18.8% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
Roku vs. S&P 500 vs. US Dollar, 2017 to present
Year-by-Year Returns
$1,000 invested in Roku starting January 2017
| Year | Price | Value | Annual |
|---|---|---|---|
| 2017 | $26.54 | $1,000 | - |
| 2018 | $40.62 | $1,531 | +53.1% |
| 2019 | $44.95 | $1,694 | +10.7% |
| 2020 | $120.95 | $4,557 | +169.1% |
| 2021 | $389.03 | $14,658 | +221.6% |
| 2022 | $164.05 | $6,181 | -57.8% |
| 2023 | $57.50 | $2,167 | -64.9% |
| 2024 | $88.06 | $3,318 | +53.1% |
| 2025 | $82.76 | $3,118 | -6% |
| 2026 | $95.20 | $3,587 | +15% |
What this return means
Putting $1,000 into Roku (ROKU) in 2017 returned $5,205. That is a +420.5% gain, a little over 5.2x your money, measured to 2026-06-01.
In compound terms that is roughly 18.8% a year, well above what a broad index has historically returned. The same $1,000 in an S&P 500 index fund over the same span would be about $3,801, so Roku beat the index by roughly $1,404. The index compounded at about 15% a year over that period.
The path was not smooth. The best single year was 2021 at +221.6%, and the worst was 2023 at -64.9%. At its lowest point the position was down about 85% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
This is historical math, not financial advice. Past performance does not guarantee future results.
What if you invested $100 a month instead?
Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Roku at the close of every month from September 2017 through June 2026 means 106 buys and $10,600 contributed over about 8.8 years.
$100/month, dollar-cost averaged
$19,148
+80.6% on $10,600 in
Same $10,600, all in at the start
$55,173
+420.5% on $10,600 in
Going all in at the start beat spreading the buys out by $36,024. That is the usual result when a stock trends up: each monthly buy pays a higher price than the last, so the average cost climbs. Averaging in also meant an average buy price of $76.47 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.
Illustrative fixed $100/month example, not a recommendation. Figures are computed from ROKU split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.
Roku at different times
See how the start year changes the outcome
More Technology investments
Compare returns across the sector
Numbers worth sharing
Occasional data drops when something interesting surfaces. No schedule, just signal.
For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.