What if you invested in Roku in 2023?

ROKU · Technology · Data through 2026-06-01

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If you invested $1,000 in Roku in 2023

$2,402today
+140.2% total return|+27.7% annualized

The same $1,000 in the S&P 500 would be worth $1,916(+91.6%)

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The S&P 500 returned $1,916 on the same $1,000. Roku beat the market by $486.

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What if Roku keeps this up?

Project forward at Roku's 27.7% historical growth rate. See 5-30 year scenarios.

Project Forward

Growth of $1,000

Roku vs. S&P 500 vs. US Dollar, 2023 to present

Roku
S&P 500
US Dollar

Year-by-Year Returns

$1,000 invested in Roku starting January 2023

YearPriceValueAnnual
2023$57.50$1,000-
2024$88.06$1,531+53.1%
2025$82.76$1,439-6%
2026$95.20$1,656+15%

What this return means

Putting $1,000 into Roku (ROKU) in 2023 returned $2,402. That is a +140.2% gain, a little over 2.4x your money, measured to 2026-06-01.

In compound terms that is roughly 27.7% a year, well above what a broad index has historically returned. By comparison the S&P 500 returned about $1,916 on the same stake, putting Roku ahead by close to $486. The index compounded at about 19.9% a year over that period.

The path was not smooth. The best single year was 2024 at +53.1%, and the worst was 2025 at -6.0%. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.

This is historical math, not financial advice. Past performance does not guarantee future results.

What if you invested $100 a month instead?

Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into Roku at the close of every month from January 2023 through June 2026 means 42 buys and $4,200 contributed over about 3.5 years.

$100/month, dollar-cost averaged

$7,576

+80.4% on $4,200 in

Same $4,200, all in at the start

$10,090

+140.2% on $4,200 in

Going all in at the start beat spreading the buys out by $2,514. That is the usual result when a stock trends up: each monthly buy pays a higher price than the last, so the average cost climbs. Averaging in also meant an average buy price of $76.58 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.

Illustrative fixed $100/month example, not a recommendation. Figures are computed from ROKU split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.

Numbers worth sharing

Occasional data drops when something interesting surfaces. No schedule, just signal.

For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.