What if you invested in ServiceNow in 2012?
NOW · Technology · Data through 2026-06-01
If you invested $1,000 in ServiceNow in 2012
The same $1,000 in the S&P 500 would be worth $7,301(+630.1%)
The S&P 500 returned $7,301 on the same $1,000. ServiceNow beat the market by $12,878.
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Compare ServiceNow to another stock
See how ServiceNow stacks up since 2012, head to head.
What if ServiceNow keeps this up?
Project forward at ServiceNow's 22.9% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
ServiceNow vs. S&P 500 vs. US Dollar, 2012 to present
Year-by-Year Returns
$1,000 invested in ServiceNow starting January 2012
| Year | Price | Value | Annual |
|---|---|---|---|
| 2012 | $4.92 | $1,000 | - |
| 2013 | $5.54 | $1,127 | +12.7% |
| 2014 | $12.69 | $2,578 | +128.8% |
| 2015 | $14.58 | $2,963 | +14.9% |
| 2016 | $12.44 | $2,529 | -14.7% |
| 2017 | $18.12 | $3,684 | +45.7% |
| 2018 | $29.77 | $6,052 | +64.3% |
| 2019 | $44.00 | $8,944 | +47.8% |
| 2020 | $67.65 | $13,749 | +53.7% |
| 2021 | $108.63 | $22,080 | +60.6% |
| 2022 | $117.16 | $23,812 | +7.8% |
| 2023 | $91.03 | $18,501 | -22.3% |
| 2024 | $153.08 | $31,114 | +68.2% |
| 2025 | $203.68 | $41,398 | +33.1% |
| 2026 | $117.01 | $23,783 | -42.6% |
What this return means
A $1,000 position in ServiceNow (NOW) opened in 2012 is worth $20,179 today. That works out to +1917.9%, about 20x the original stake, as of 2026-06-01.
In compound terms that is roughly 22.9% a year, well above what a broad index has historically returned. A plain S&P 500 fund would have turned that $1,000 into about $7,301 instead, leaving ServiceNow ahead by around $12,878. The index compounded at about 14.6% a year over that period.
The path was not smooth. The best single year was 2014 at +128.8%, and the worst was 2023 at -22.3%. At its lowest point the position was down about 43% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
Treat this as history rather than advice. Past performance does not guarantee future results.
What if you invested $100 a month instead?
Most people do not drop a lump sum in on day one. They add a fixed amount every month. Putting $100 into ServiceNow at the close of every month from June 2012 through June 2026 means 169 buys and $16,900 contributed over about 14.1 years.
$100/month, dollar-cost averaged
$70,101
+314.8% on $16,900 in
Same $16,900, all in at the start
$341,023
+1,917.9% on $16,900 in
Going all in at the start beat spreading the buys out by $270,922. That is the usual result when a stock trends up: each monthly buy pays a higher price than the last, so the average cost climbs. Averaging in also meant an average buy price of $23.93 per share across the whole stretch, so the monthly buyer never had to time a single low. Neither number counts dividends, taxes, or trading costs.
Illustrative fixed $100/month example, not a recommendation. Figures are computed from NOW split-adjusted monthly closes through June 2026. Past performance does not guarantee future results.
ServiceNow at different times
See how the start year changes the outcome
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Numbers worth sharing
Occasional data drops when something interesting surfaces. No schedule, just signal.
For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.