Which was the better investment since 2015, Amazon or Alphabet (Google)?

Amazon was the better investment. $1,000 invested in Amazon in 2015 would be worth $13,445 today, compared to $13,406 for Alphabet (Google).

What would $1,000 in Amazon vs Alphabet (Google) be worth today?

$1,000 invested in Amazon in 2015 would be worth $13,445 today (+1244.5%). The same $1,000 in Alphabet (Google) would be worth $13,406 (+1240.6%).

How do Amazon and Alphabet (Google) compare to the S&P 500 since 2015?

The same $1,000 invested in the S&P 500 in 2015 would be worth $4,521 today (+352.1%). Amazon returned $13,445 and Alphabet (Google) returned $13,406 over the same period.

Amazon vs Alphabet (Google): $1,000 invested since 2015

AMZN vs GOOGL · Data through 2026-06-01

Investment amount

$1,000 invested in 2015 would be worth

AmazonWinner

$13,443

+1244.3%

Alphabet (Google)

$13,407

+1240.7%

The same $1,000 in the S&P 500 would be worth $4,521(+352.1%)

Growth of $1,000

Amazon vs. Alphabet (Google) vs. S&P 500, 2015 to present

Year-by-year comparison

Amazon vs. Alphabet (Google), 2015 to present

Year	Amazon	Return	Alphabet (Google)	Return	S&P 500
2015	$1,000	-	$1,000	-	$1,000
2016	$1,656	+65.6%	$1,416	+41.6%	$991
2017	$2,323	+40.3%	$1,526	+7.7%	$1,189
2018	$4,092	+76.2%	$2,199	+44.1%	$1,502
2019	$4,848	+18.5%	$2,094	-4.8%	$1,466
2020	$5,666	+16.9%	$2,665	+27.3%	$1,780
2021	$9,044	+59.6%	$3,399	+27.5%	$2,086
2022	$8,438	-6.7%	$5,034	+48.1%	$2,570
2023	$5,818	-31.1%	$3,677	-26.9%	$2,359
2024	$8,755	+50.5%	$5,213	+41.7%	$2,845
2025	$13,408	+53.1%	$7,618	+46.2%	$3,591
2026	$13,500	+0.7%	$12,671	+66.3%	$4,178

Which came out ahead

From a $1,000 stake at the start of 2015, Amazon (AMZN) came out ahead of Alphabet (Google) (GOOGL). That $1,000 grew to $13,445 in AMZN versus $13,406 in GOOGL as of 2026-06-01, roughly $39 more in the end.

Stacked side by side, the totals tell the same story. Amazon returned +1244.5% against Alphabet (Google) at +1240.6%, a gap of about 3.9 percentage points over the 11.6-year window. Compounded, that is about 25.1% a year for AMZN against 25.1% for GOOGL.

Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $4,521 at roughly 13.9% a year. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.

None of this recommends one holding over the other. It is historical math, and past performance does not guarantee future results.

Other start years

Amazon vs Alphabet (Google) from a different starting point

Since 2005 Since 2010 Since 2020 Since 2023

Individual stock pages

Amazon since 2015+1244.5%Alphabet (Google) since 2015+1240.6%

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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.