Which was the better investment since 2010, Amazon or Alphabet (Google)?

Amazon was the better investment. $1,000 invested in Amazon in 2010 would be worth $43,311 today, compared to $27,092 for Alphabet (Google).

What would $1,000 in Amazon vs Alphabet (Google) be worth today?

$1,000 invested in Amazon in 2010 would be worth $43,311 today (+4231.1%). The same $1,000 in Alphabet (Google) would be worth $27,092 (+2609.2%).

How do Amazon and Alphabet (Google) compare to the S&P 500 since 2010?

The same $1,000 invested in the S&P 500 in 2010 would be worth $9,321 today (+832.1%). Amazon returned $43,311 and Alphabet (Google) returned $27,092 over the same period.

Amazon vs Alphabet (Google): $1,000 invested since 2010

AMZN vs GOOGL · Data through 2026-07-01

Investment amount

$1,000 invested in 2010 would be worth

AmazonWinner

$43,314

+4231.4%

Alphabet (Google)

$27,082

+2608.2%

The same $1,000 in the S&P 500 would be worth $9,321(+832.1%)

Growth of $1,000

Amazon vs. Alphabet (Google) vs. S&P 500, 2010 to present

Year-by-year comparison

Amazon vs. Alphabet (Google), 2010 to present

Year	Amazon	Return	Alphabet (Google)	Return	S&P 500
2010	$1,000	-	$1,000	-	$1,000
2011	$1,353	+35.3%	$1,133	+13.3%	$1,222
2012	$1,550	+14.6%	$1,095	-3.4%	$1,273
2013	$2,117	+36.5%	$1,426	+30.3%	$1,483
2014	$2,860	+35.1%	$2,229	+56.3%	$1,801
2015	$2,827	-1.2%	$2,027	-9.1%	$2,056
2016	$4,681	+65.6%	$2,870	+41.6%	$2,038
2017	$6,566	+40.3%	$3,092	+7.7%	$2,445
2018	$11,569	+76.2%	$4,457	+44.1%	$3,088
2019	$13,705	+18.5%	$4,245	-4.8%	$3,013
2020	$16,017	+16.9%	$5,402	+27.3%	$3,659
2021	$25,566	+59.6%	$6,890	+27.5%	$4,288
2022	$23,854	-6.7%	$10,203	+48.1%	$5,282
2023	$16,447	-31.1%	$7,453	-26.9%	$4,850
2024	$24,751	+50.5%	$10,564	+41.7%	$5,849
2025	$37,904	+53.1%	$15,440	+46.2%	$7,383
2026	$38,163	+0.7%	$25,679	+66.3%	$8,588

Which came out ahead

Amazon (AMZN) outpaced Alphabet (Google) (GOOGL) over this stretch from 2010. That $1,000 grew to $43,311 in AMZN versus $27,092 in GOOGL as of 2026-07-01, roughly $16,219 more in the end.

Stacked side by side, the totals tell the same story. Amazon returned +4231.1% against Alphabet (Google) at +2609.2%, a gap of about 1621.9 percentage points over the 16.7-year window. Compounded, that is about 25.4% a year for AMZN against 21.9% for GOOGL.

Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $9,321 at roughly 14.3% a year. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.

Treat this as history rather than advice about either company. Past performance does not guarantee future results.

Other start years

Amazon vs Alphabet (Google) from a different starting point

Since 2005 Since 2015 Since 2020 Since 2023

Individual stock pages

Amazon since 2010+4231.1%Alphabet (Google) since 2010+2609.2%

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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.