Which was the better investment since 2010, Apple or Alphabet (Google)?

Apple was the better investment. $1,000 invested in Apple in 2010 would be worth $50,329 today, compared to $27,170 for Alphabet (Google).

What would $1,000 in Apple vs Alphabet (Google) be worth today?

$1,000 invested in Apple in 2010 would be worth $50,329 today (+4932.9%). The same $1,000 in Alphabet (Google) would be worth $27,170 (+2617.0%).

How do Apple and Alphabet (Google) compare to the S&P 500 since 2010?

The same $1,000 invested in the S&P 500 in 2010 would be worth $9,294 today (+829.4%). Apple returned $50,329 and Alphabet (Google) returned $27,170 over the same period.

Apple vs Alphabet (Google): $1,000 invested since 2010

AAPL vs GOOGL · Data through 2026-06-01

Investment amount

$1,000 invested in 2010 would be worth

AppleWinner

$50,323

+4932.3%

Alphabet (Google)

$27,160

+2616.0%

The same $1,000 in the S&P 500 would be worth $9,294(+829.4%)

Growth of $1,000

Apple vs. Alphabet (Google) vs. S&P 500, 2010 to present

Year-by-year comparison

Apple vs. Alphabet (Google), 2010 to present

Year	Apple	Return	Alphabet (Google)	Return	S&P 500
2010	$1,000	-	$1,000	-	$1,000
2011	$1,767	+76.7%	$1,133	+13.3%	$1,222
2012	$2,377	+34.5%	$1,095	-3.4%	$1,273
2013	$2,393	+0.7%	$1,426	+30.3%	$1,483
2014	$2,696	+12.7%	$2,229	+56.3%	$1,801
2015	$4,509	+67.3%	$2,027	-9.1%	$2,056
2016	$3,810	-15.5%	$2,870	+41.6%	$2,038
2017	$4,856	+27.4%	$3,092	+7.7%	$2,445
2018	$6,807	+40.2%	$4,457	+44.1%	$3,088
2019	$6,869	+0.9%	$4,245	-4.8%	$3,013
2020	$12,965	+88.8%	$5,402	+27.3%	$3,659
2021	$22,301	+72.0%	$6,890	+27.5%	$4,288
2022	$29,720	+33.3%	$10,203	+48.1%	$5,282
2023	$24,678	-17.0%	$7,453	-26.9%	$4,850
2024	$31,714	+28.5%	$10,564	+41.7%	$5,849
2025	$40,787	+28.6%	$15,440	+46.2%	$7,383
2026	$45,048	+10.4%	$25,679	+66.3%	$8,588

Which came out ahead

Apple (AAPL) outpaced Alphabet (Google) (GOOGL) over this stretch from 2010. That $1,000 grew to $50,329 in AAPL versus $27,170 in GOOGL as of 2026-06-01, roughly $23,159 more in the end.

Stacked side by side, the totals tell the same story. Apple returned +4932.9% against Alphabet (Google) at +2617.0%, a gap of about 2315.9 percentage points over the 16.6-year window. Compounded, that is about 26.7% a year for AAPL against 22% for GOOGL.

Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $9,294 at roughly 14.4% a year. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.

Treat this as history rather than advice about either company. Past performance does not guarantee future results.

Other start years

Apple vs Alphabet (Google) from a different starting point

Since 2005 Since 2015 Since 2020 Since 2023

Individual stock pages

Apple since 2010+4932.9%Alphabet (Google) since 2010+2617.0%

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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.