Which was the better investment since 2023, Apple or Alphabet (Google)?

Alphabet (Google) was the better investment. $1,000 invested in Alphabet (Google) in 2023 would be worth $3,646 today, compared to $2,039 for Apple.

What would $1,000 in Apple vs Alphabet (Google) be worth today?

$1,000 invested in Apple in 2023 would be worth $2,039 today (+103.9%). The same $1,000 in Alphabet (Google) would be worth $3,646 (+264.6%).

How do Apple and Alphabet (Google) compare to the S&P 500 since 2023?

The same $1,000 invested in the S&P 500 in 2023 would be worth $1,916 today (+91.6%). Apple returned $2,039 and Alphabet (Google) returned $3,646 over the same period.

Apple vs Alphabet (Google): $1,000 invested since 2023

AAPL vs GOOGL · Data through 2026-06-01

Investment amount

$1,000 invested in 2023 would be worth

Apple

$2,039

+103.9%

Alphabet (Google)Winner

$3,646

+264.6%

The same $1,000 in the S&P 500 would be worth $1,916(+91.6%)

Growth of $1,000

Apple vs. Alphabet (Google) vs. S&P 500, 2023 to present

Year-by-year comparison

Apple vs. Alphabet (Google), 2023 to present

Year	Apple	Return	Alphabet (Google)	Return	S&P 500
2023	$1,000	-	$1,000	-	$1,000
2024	$1,285	+28.5%	$1,417	+41.7%	$1,206
2025	$1,653	+28.6%	$2,072	+46.2%	$1,522
2026	$1,825	+10.4%	$3,446	+66.3%	$1,771

Which came out ahead

From a $1,000 stake at the start of 2023, Alphabet (Google) (GOOGL) came out ahead of Apple (AAPL). That $1,000 grew to $3,646 in GOOGL versus $2,039 in AAPL as of 2026-06-01, roughly $1,606 more in the end.

Stacked side by side, the totals tell the same story. Alphabet (Google) returned +264.6% against Apple at +103.9%, a gap of about 160.7 percentage points over the 3.6-year window. Compounded, that is about 43.5% a year for GOOGL against 22% for AAPL.

Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $1,916 at roughly 19.9% a year. In a window this short, one strong or weak stretch can swing the result more than a long-run average would. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.

None of this recommends one holding over the other. It is historical math, and past performance does not guarantee future results.

Other start years

Apple vs Alphabet (Google) from a different starting point

Since 2005 Since 2010 Since 2015 Since 2020

Individual stock pages

Apple since 2023+103.9%Alphabet (Google) since 2023+264.6%

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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.