Which was the better investment since 2000, Apple or Amazon?

Apple was the better investment. $1,000 invested in Apple in 2000 would be worth $372,671 today, compared to $73,832 for Amazon.

What would $1,000 in Apple vs Amazon be worth today?

$1,000 invested in Apple in 2000 would be worth $372,671 today (+37167.1%). The same $1,000 in Amazon would be worth $73,832 (+7283.2%).

How do Apple and Amazon compare to the S&P 500 since 2000?

The same $1,000 invested in the S&P 500 in 2000 would be worth $8,517 today (+751.7%). Apple returned $372,671 and Amazon returned $73,832 over the same period.

Apple vs Amazon: $1,000 invested since 2000

AAPL vs AMZN · Data through 2026-06-01

Investment amount

$1,000 invested in 2000 would be worth

AppleWinner

$370,974

+36997.4%

Amazon

$73,789

+7278.9%

The same $1,000 in the S&P 500 would be worth $8,517(+751.7%)

Growth of $1,000

Apple vs. Amazon vs. S&P 500, 2000 to present

Year-by-year comparison

Apple vs. Amazon, 2000 to present

Year	Apple	Return	Amazon	Return	S&P 500
2000	$1,000	-	$1,000	-	$1,000
2001	$417	-58.3%	$268	-73.2%	$992
2002	$477	+14.3%	$220	-18.0%	$830
2003	$277	-41.9%	$338	+54.0%	$641
2004	$435	+57.1%	$781	+130.7%	$859
2005	$1,482	+240.9%	$669	-14.2%	$912
2006	$2,911	+96.4%	$694	+3.7%	$1,001
2007	$3,305	+13.5%	$583	-16.0%	$1,150
2008	$5,219	+57.9%	$1,203	+106.3%	$1,119
2009	$3,475	-33.4%	$911	-24.3%	$691
2010	$7,405	+113.1%	$1,942	+113.2%	$916
2011	$13,082	+76.7%	$2,628	+35.3%	$1,120
2012	$17,599	+34.5%	$3,012	+14.6%	$1,167
2013	$17,717	+0.7%	$4,112	+36.5%	$1,359
2014	$19,961	+12.7%	$5,556	+35.1%	$1,651
2015	$33,389	+67.3%	$5,491	-1.2%	$1,884
2016	$28,214	-15.5%	$9,092	+65.6%	$1,868
2017	$35,955	+27.4%	$12,755	+40.3%	$2,241
2018	$50,406	+40.2%	$22,473	+76.2%	$2,830
2019	$50,861	+0.9%	$26,621	+18.5%	$2,761
2020	$96,001	+88.8%	$31,113	+16.9%	$3,353
2021	$165,134	+72.0%	$49,660	+59.6%	$3,929
2022	$220,068	+33.3%	$46,334	-6.7%	$4,841
2023	$182,732	-17.0%	$31,947	-31.1%	$4,444
2024	$234,833	+28.5%	$48,077	+50.5%	$5,360
2025	$302,018	+28.6%	$73,628	+53.1%	$6,766
2026	$333,568	+10.4%	$74,130	+0.7%	$7,871

Which came out ahead

Starting in 2000, Apple (AAPL) was the better of the two against Amazon (AMZN). That $1,000 grew to $372,671 in AAPL versus $73,832 in AMZN as of 2026-06-01, about 5.0x the ending value.

In total-return terms the order is clear. Apple returned +37,167% against Amazon at +7283.2%, a gap of about 29,884 percentage points over the 26.6-year window. Compounded, that is about 24.9% a year for AAPL against 17.6% for AMZN.

Both holdings beat a plain S&P 500 fund over the same span, which would have turned that $1,000 into about $8,517 at roughly 8.4% a year. The two paths differed in how rough they were. Apple moved across a far wider band of yearly returns than Amazon did. All figures use split-adjusted closing prices and exclude dividends, taxes, fees, and inflation, so a real after-tax result would differ.

Treat this as history rather than advice about either company. Past performance does not guarantee future results.

Other start years

Apple vs Amazon from a different starting point

Since 2005 Since 2010 Since 2015 Since 2020 Since 2023

Individual stock pages

Apple since 2000+37,167%Amazon since 2000+7283.2%

Compare any two stocks

Pick any two companies, any start date, any amount. See the winner instantly.

Numbers worth sharing

Occasional data drops when something interesting surfaces. No schedule, just signal.

For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.