What if you invested in Nike in 2023?
NKE · Consumer · Data through 2026-06-01
If you invested $1,000 in Nike in 2023
The same $1,000 in the S&P 500 would be worth $1,942(+94.2%)
The S&P 500 returned $1,942 on the same $1,000. S&P 500 outperformed by $1,559.
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Growth of $1,000
Nike vs. S&P 500 vs. US Dollar, 2023 to present
Year-by-Year Returns
$1,000 invested in Nike starting January 2023
| Year | Price | Value | Annual |
|---|---|---|---|
| 2023 | $119.95 | $1,000 | - |
| 2024 | $96.88 | $808 | -19.2% |
| 2025 | $74.64 | $622 | -23% |
| 2026 | $61.40 | $512 | -17.7% |
What this return means
A $1,000 bet on Nike (NKE) at the start of 2023 did not work out. That stake is worth $383 as of 2026-06-01, a -61.7% move that left you with less than you started with after 3.5 years.
That averages out to -24.0% a year, meaning the position shrank in compound terms across the 3.5-year window. By comparison the S&P 500 returned about $1,942 on the same stake, edging out Nike by close to $1,559. The index compounded at about 20.9% a year, a reminder that a single stock can lag a basket of them.
The year-by-year record shows how bumpy the ride was. The best single year was 2024 at -19.2%, and the worst was 2025 at -23.0%. At its lowest point the position was down about 49% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
None of this is a recommendation. It is a record of what already happened, and past performance does not guarantee future results.
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For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.