What if you invested in Nike in 2010?
NKE · Consumer · Data through 2026-06-01
If you invested $1,000 in Nike in 2010
The same $1,000 in the S&P 500 would be worth $9,417(+841.7%)
The S&P 500 returned $9,417 on the same $1,000. S&P 500 outperformed by $5,844.
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Compare Nike to another stock
See how Nike stacks up since 2010, head to head.
What if Nike keeps this up?
Project forward at Nike's 8% historical growth rate. See 5-30 year scenarios.
Growth of $1,000
Nike vs. S&P 500 vs. US Dollar, 2010 to present
Year-by-Year Returns
$1,000 invested in Nike starting January 2010
| Year | Price | Value | Annual |
|---|---|---|---|
| 2010 | $12.86 | $1,000 | - |
| 2011 | $16.88 | $1,313 | +31.3% |
| 2012 | $21.60 | $1,680 | +27.9% |
| 2013 | $22.79 | $1,772 | +5.5% |
| 2014 | $31.13 | $2,422 | +36.6% |
| 2015 | $39.91 | $3,104 | +28.2% |
| 2016 | $54.22 | $4,217 | +35.9% |
| 2017 | $46.81 | $3,641 | -13.7% |
| 2018 | $61.17 | $4,758 | +30.7% |
| 2019 | $74.25 | $5,775 | +21.4% |
| 2020 | $88.25 | $6,864 | +18.9% |
| 2021 | $123.58 | $9,613 | +40% |
| 2022 | $138.01 | $10,735 | +11.7% |
| 2023 | $119.95 | $9,330 | -13.1% |
| 2024 | $96.88 | $7,536 | -19.2% |
| 2025 | $74.64 | $5,806 | -23% |
| 2026 | $61.40 | $4,776 | -17.7% |
What this return means
Putting $1,000 into Nike (NKE) in 2010 returned $3,574. That is a +257.4% gain, a little over 3.6x your money, measured to 2026-06-01.
That is about 8% a year compounded, broadly in line with long-run stock market averages. By comparison the S&P 500 returned about $9,417 on the same stake, edging out Nike by close to $5,844. The index compounded at about 14.6% a year, a reminder that a single stock can lag a basket of them.
The year-by-year record shows how bumpy the ride was. The best single year was 2021 at +40.0%, and the worst was 2025 at -23.0%. At its lowest point the position was down about 56% from an earlier high. These figures use split-adjusted closing prices and exclude dividends, taxes, trading fees, and inflation, so a real after-tax result would differ.
Treat this as history rather than advice. Past performance does not guarantee future results.
Nike at different times
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Occasional data drops when something interesting surfaces. No schedule, just signal.
For informational and educational purposes only. Not financial advice. Past performance does not guarantee future results. All calculations are based on split-adjusted closing prices from Yahoo Finance and do not account for dividends, taxes, or trading fees. See our methodology and full disclaimer.